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The general trademark of a manufacturer by which the consumer knows its products. A manufacturer can have multiple brand names. Some manufacturers license their brand names to other producers.
Product name:
Product name is a brand's identification of a product, often a model name, but not totally unique as it can include some product variants. Product name is a key part of the Icecat product title on a product data-sheet.
Universal Briefcase
Article code :
The brand's unique identifier for a product. Multiple product codes can be mapped to one mother product code if the specifications are identical. We map away wrong codes or sometimes logistic variants.
Category :
Leather or plastic rectangular container with a handle for carrying books and documents.
Data-sheet quality: created/standardized by Icecat
The quality of the data-sheets can be on several levels:
only logistic data imported: we have only basic data imported from a supplier, a data-sheet is not yet created by an editor.
created by Infocus: a data-sheet is imported from an official source from a manufacturer. But the data-sheet is not yet standardized by an Icecat editor.
created/standardized by Icecat: the data-sheet is created or standardized by an Icecat editor.
Included since: 25 Feb 2007
The date Icecat noticed for the first time that this product was included in the price list of a channel partner
Info modified on: 21 Dec 2015 23:20:30
The date of the most recent change of the data-sheet in Icecat's system
Product views: 30055
This statistic is based on the 62318 using ecommerce sites (eshops, distributors, comparison sites, ecommerce ASPs, purchase systems, etc) daily downloading this Icecat data-sheet since 25-02-07 Only sponsoring brands are included in the free Open Icecat content distribution as used by 60363 free Open Icecat users.
Long product name Infocus Universal Briefcase:
The short editorial description of Infocus Universal Briefcase
Universal Briefcase

Marketing text Infocus Universal Briefcase

The official marketing text of Infocus Universal Briefcase as supplied by the manufacturer
This specialized briefcase enables users to safely tote a projector, laptop and peripherals with ease. Featuring a reinforced ripstop nylon exterior, padded shoulder strap and ergonomic handles this briefcase is ready to go to work with you. This case offers protective padding throughout and multiple pockets to keep everything secure.
Short summary description Infocus Universal Briefcase:
This short summary of the Infocus Universal Briefcase data-sheet is auto-generated and uses the product title and the first six key specs.
Infocus Universal Briefcase, Black
Long summary description Infocus Universal Briefcase:
This is an auto-generated long summary of Infocus Universal Briefcase based on the first three specs of the first five spec groups.
Infocus Universal Briefcase. Color of product: Black
This is a demo of a seamless insert of an Icecat LIVE product data-sheet in your website. Imagine that this responsive data-sheet is included in the product page of your webshop. How to integrate Icecat LIVE JavaScript.
Color of product
The colour e.g. red, blue, green, black, white.
Technical Details
The material from which a thing is or can be made e.g. wood, plastic.